Introducing MovieMode
We are so thrilled and excited to announce a new feature on the BookMyShow app, “Movie Mode”. Here is a quick walk through of what made us build it and how we built it.
We at BookMyShow are always keen on delivering delightful experience to our users. Well, for us as a design team, what better project it could have been to simply work on ‘delight’ as a primary objective; A non-tangible metric.
When you plan to watch a movie or go for an event, there are 3 main steps. In Movie Mode, we took the last mile to enhance the experience of the user who is about to watch a movie.
After lot of internal discussions and user study with multiple users, we made a first cut of the movie mode.
These all ideas are fancy. But we also didn’t want our users glued to their screen instead of watching the movie :) So we distilled the steps in a way that will help users at few critical points.
Movie mode band shows up in the app home screen 24 hours before you are about to watch the movie. It magically reveals the Movie mode which essentially is a timeline of the tasks that you would naturally do.
The top band shows the movie you are about to watch and X minutes left to start the show. This band settles and stays persistent while you are scrolling through other cards.
Rest of the movie mode are all set of cards tied using a timeline view running vertically. Each card has a specific function. Here is how they serve you…
Before you go
We carried forward our legacy of showing mode of transport which you see while booking number of seats. The only difference is style of illustration; to which we will come back later in this post. This card helps you to invite more people to movie mode (coming soon)
Head to the theatre
If you are going to a particular theatre for the first time, worry not! You can book a cab or directly launch google maps along with an ETA to reach the venue.
Scan your QR code
We believe this is the most useful feature of MovieMode. No more digging your emails or opening the link sent in SMS or even opening Whatsapp message to find you QR code. Simply flash your QR code card. We also made sure that the size of the QR code is bigger than usual so as to avoid any scanning issues. There are few theatres in India which do not yet accept QR code (M-Ticket), we got them covered as well. Just show the booking ID on the card at the Box office to get your physical tickets.
Your seats
By this time you might have scanned your QR code and are about to enter the auditorium. So we show you this automatically. “Your seats” card helps you clearly see the auditorium and seat numbers without any other information.
Dark Mode
If we are not wrong, you are in your seats and ready to watch the movie. We strongly believe in theatre etiquettes and don’t want to annoy other people in the auditorium with your bright screen. Everything you experienced so far while scrolling through different cards can be seen in dark mode as well. The switch is given at the bottom of all cards. Here is a quick look at how things look in dark mode.
Illustrations are background agnostic
The palette used for these illustrations are background agnostic. So be it white or dark, we have used the same image. This helped us to keep the size (in terms of KB) of the feature less and also re-use the same illustrations in both the backgrounds.
Pre-order food
If you have booked your meal while booking for the show it shows up as a card. Even if you didn’t order, you can do that now through movie mode. Explore menu and order on the app. Skip the long queues and get exclusive discounts also. Brilliant! isn’t it?
Interval
This section is not timed exactly but appears around your food card. In this version it is a static image but we plan to deep dive as the feature evolves. May be tell the exact time you have to plan your loo break or stand in the queue for your popcorn & tacos.
Freebies
Every time you book a movie with BookMyShow, you are eligible for free coupons powered by Burrp! Claim your coupons and enjoy rewards after the show.
Rate & review
This was the most exciting part which even we loved while building it. A small heart slider enables you to rate the movie you are watching. It helps us to know your taste, while helping friends, family and others who plan to watch the movie.
There are few more cards like, asking for feedback about Movie mode itself, Head back home, Put your phone on silent mode, End of show and more…
Initially this feature was only for SuperStar users and today we have opened it for all BookMyShow users. We are all ears to know your feedback and would like to evolve it by making it more engaging.
For now, give it a spin if you are a Superstar and let us know your suggestions. Hope you like it!
Last but most important, I would like to thank the team, Anand, Anush, Nemi, Disha, Deepali, Akshay, Gaurav, Vinit, Kunal, Deepam and guided by Srinivas, Nishanth, Sahil, Shubham and Viraj. Design contributors — Kedar, Niyati, Pratiksha.
